The creations by luminaire designer Luceplan are characterized by the bethought detailed work of the designers, the visible enthusiasm for experimentation concerning design and material and a life cycle of the product that is elaborated from start to finish. Luceplan is a company which particularly pays attention from the beginning on to what happens to a product after it has enabled the customer some golden hours for years. Luceplan takes great care of both the product’s packaging and the materials used with respect to their recycle ability and sustainability. This is the cornerstone enabling Luceplan to plan lighting projects all over the world and to be successful in implementing these. The predominantly classical shapes and their timeless designs combined with an extremely high functionality and the highest efficiency possible characterise the lamps designed by Luceplan since 1978. Nevertheless, the designers of Luceplan have the courage to create new and extraordinary objects. This can be seen in the designer Ferdi Giardini who freed the typical ceiling fan from its simple shape and then breathed new life into it by means of a central light source and transparent wings in various forms: this is the Luceplan Blow. Customers do not only like the extravagant products but also the simple, functional but elegant products like the sophisticated classic "D7", the table and wall light Berenice or the unconventional luminaire called Titania that can be designed individually, delight people all over the world.